Sign in with your NHL account:
  • Submit
  • Or
  • Sign in with Google
Winnipeg Jets NHL Jets Home NHL Jets Facebook NHL Jets Twitter NHL Jets Instagram NHL Jets Official Youtube Page Sign Up for Jets Mail Mobile App Buy Tickets
Reading Takes Flight Buy Tickets Facebook Instagram Manage Your Account Jets Pass HQ

Behind the Scenes: Jets Gear

Wednesday, 15.02.2012 / 10:45 AM / Feature
By Chris Kreviazuk
X
Share with your Friends


Behind the Scenes: Jets Gear
Everything changed when it was announced this summer that the NHL was returning to Winnipeg. That is to mention nothing of the excitement that swept over this city when the team adopted the fan favourite ‘Jets’ name.
Everything changed when it was announced this summer that the NHL was returning to Winnipeg. That is to mention nothing of the excitement that swept over this city when the team adopted the fan favourite ‘Jets’ name.

Even before Winnipeg Jets merchandise was made available to the public, it was apparent that things would be different moving forward for the retail arm of True North Sports and Entertainment. Formerly named ‘Off The Rack,’ the newly christened ‘Jets Gear’ would see a massive spike in business throughout the remainder of the summer, and the brisk sales show no signs of slowing down now that the season is well underway.

“In the Moose days, we had a 1,100 square foot main store with one kiosk per game, and we carried a staff of 15,” says Director of Retail Operations Dave Blackmore. “Now we have two stores, one 1,100 square feet and one 450 square feet, plus eight other locations which add roughly another 1,000 square feet of retail space. We also now have an average of 42 staff working on game nights.”

While fast-paced sales are welcome and appreciated, there are by-products of such an increase in sales in a very short time which present many challenges for Blackmore, and Director of Retail Development Ryan Rogers.

“Game days are a particularly challenging time,” says Rogers. “On a non-game day sales are spread out, but on a game day we’re dealing with sales within a concentrated time.”

There are specific times within a game day in which an extremely high volume of customers visit Jets Gear outlets.

“When doors open an hour and a half before game time we have to try and service everyone before puck drop,” says Blackmore. “Then in intermission, we have 18 minutes to service the entire line up of people.”

“We want retail to be part of the fan experience,” adds Rogers. “We don’t want it to take away from the experience. We are cognisant of the time constraints involved, so we strive to achieve a high speed of transaction so people don’t miss any action on the ice.”

Another challenge is bringing merchandise from basement storage areas to the stores for sale, as well as shuttling products from one store to another if necessary. This becomes particularly hectic during the aforementioned busy times, and Blackmore and Rogers are quick to point out that they have a great staff in place to help with this, and any other challenges that are thrown their way.

The rewards of the job far outweigh the stresses and challenges in the cases of both Blackmore and Rogers.

Putting a smile on a kid's face when they walk out of the store with their favourite player's jersey - seeing the elation and being a part of that is awesome.
“The enjoyable part for us is the connection with the customer, and the community,” adds Rogers. “Putting a smile on a kid’s face when they walk out of the store with their favourite player’s jersey – seeing the elation and being a part of that is awesome. Our retail and everything we do as Jets Gear is an attempt to add to that fan experience while they are in the building.”

Recognizing meeting the demand for Winnipeg Jets merchandise on non-game days would be challenging out of the 1,100 square foot Jet Gear Team Store at MTS Centre and the Jets Gear Pro Shop at MTS Iceplex alone, a second Team Store was opened recently at St.Vital Centre.

“Very early we identified the need to have a second Team Store concept in the community and the response has been overwhelming” says Senior Director of Marketing and Brand Management Dorian Morphy. “Our Jets Gear stores are able to offer fans unique Winnipeg Jets products such as game-used equipment and exclusive team items,” he added. “We now have more space and capacity to do this with the addition of our St.Vital Centre location.”

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 NSH 64 41 16 7 192 155 89
2 ANA 64 40 17 7 189 177 87
3 STL 63 40 18 5 197 159 85
4 CHI 64 38 21 5 188 152 81
5 WPG 64 32 20 12 179 172 76
6 VAN 62 36 23 3 180 167 75
7 MIN 62 33 22 7 176 161 73
8 CGY 62 33 25 4 175 160 70
9 LAK 62 29 21 12 166 162 70
10 SJS 64 31 25 8 179 181 70
11 COL 63 27 25 11 167 182 65
12 DAL 63 27 26 10 196 210 64
13 ARI 63 20 36 7 138 214 47
14 EDM 63 18 35 10 143 208 46

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
A. Ladd 64 22 30 14 52
B. Little 64 24 27 11 51
B. Wheeler 62 17 29 14 46
D. Byfuglien 64 15 27 8 42
M. Perreault 56 18 18 3 36
M. Scheifele 64 10 26 3 36
M. Frolik 64 13 20 4 33
D. Stafford 58 11 17 -19 28
J. Tlusty 54 13 11 -18 24
E. Kane 37 10 12 -1 22
 
GOALIES: W L OT Sv% GAA
M. Hutchinson 19 7 5 .919 2.29
O. Pavelec 13 13 7 .909 2.60
 
Join Jets Cadets Kids Club!