After 20 years of progressive sales and leadership with a major Canadian brewery, Norva Riddell joined True North Sports & Entertainment Limited as Vice President of Sales in the summer of 2004. Norva has led all facets of sales and integrated its marketing initiatives during the phases of the organization’s growth. In her current role, Norva serves as the Senior Vice President of Sales & Marketing for True North Sports & Entertainment, the Winnipeg Jets Hockey Club and its subsidiaries. In that capacity, Norva is responsible for providing leadership in the areas of sales, marketing and premium services.
In 2008, Norva was awarded the American Hockey League’s Ken McKenzie Award, recognizing her significant accomplishments in marketing and sales for the Manitoba Moose, among all AHL member clubs. In the community, Norva also serves a Board member of the Winnipeg Jets True North Foundation and the Children’s Hospital Foundation of Manitoba.