Larry Simmons was named Assistant General Manager of the Winnipeg Jets Hockey Club on August 2, 2012.
Simmons spent the 2011-12 season with the Winnipeg Jets as the Assistant to the General Manager, assisting General Manager Kevin Cheveldayoff and Senior Vice-President & Director, Hockey Operations/Assistant General Manager Craig Heisinger in various capacities. He joined the Winnipeg Jets hockey franchise after spending 12 seasons with the team in Atlanta.
Simmons held the position of Vice-President/Assistant General Manager with the Atlanta Thrashers beginning in 2004, and continued in this capacity until the team’s relocation to Winnipeg. Simmons, who joined the franchise before play began in 1999, held various roles within the Hockey Operations department prior to 2004. Those roles included player contract research and negotiations, player transactions and personnel management, salary arbitrations, strategic planning, budgeting, scheduling, and the administration of the Collective Bargaining Agreement. Simmons also served as the direct liaison between the Thrashers and the organization's top development partners, and was instrumental in developing and managing the minor-league affiliations with the 2008 and 2002 AHL Calder Cup championship-winning Chicago Wolves and the 2001 Turner Cup champion Orlando Solar Bears of the IHL.
Prior to joining the Thrashers organization, Simmons spent six years working for RDV Sports in Orlando, the parent company of the NBA's Orlando Magic and the Orlando Solar Bears, where he served as a key member of the start-up efforts of the Solar Bears franchise.
Simmons holds both a Bachelor of Science degree and a Master of Business Administration degree. He and his wife, Cheryl, have a daughter, Maci, and a son, Rylan.