Since 2000, George has been the President of the Sigurdson Financial Group and a partner with Sigurdson McFadden and Associates.  George brings more than 39 years of experience in the insurance and financial services industry.  Shortly after graduating from the University of Manitoba in 1970 with his B.A., George joined London Life and began working in the life insurance industry.  He has been a member of the Million Dollar Round Table since 1972, the world’s most prestigious financial services educational institution.  He is also an active member of the Canadian Advanced Life Underwriters and Advocis associations.

Sigurdson shares his philosophy for sales success in his book In Search of Friends.  George has traveled the world sharing his approach to client services with consumers and financial advisors through various International and North American speaking engagements.   In addition to being an avid golfer and hockey fan, George is actively involved in the community supporting several philanthropic endeavors by serving on various boards including the United Way, Take Pride Winnipeg and the Winnipeg Jets True North Foundation.